Author: Tom Jenkins

Argumentation is an incredibly complex area of language – so much so that philosophers have devoted millennia to studying it. Simple questions, such as what makes a debate successful, and which assumptions are legitimate, have very challenging answers. This is why the field is so interesting...

Every year, just before my mind wanders to which taverna I’ll frequent, or I admonish myself for the bottle of raki I’ve yet to consume, I eagerly await the publication of OFCOM’s latest league table. Now, you might find this a strange preoccupation for someone who...

Artificial intelligence (AI) is not what the name describes at all. We can barely define human intelligence, let alone create our own version. So, what does the term really mean? And what about the numerous other terms that get thrown around? Is ‘machine learning’ a...

Losing customers is a challenge that every company in every industry faces, but telecommunications businesses have a particularly difficult job addressing it. This is because churn doesn’t present itself immediately. Customers are usually locked into 12-month contracts, which means bad service may push them away early...

What if your churn strategy could go one step further than simply getting your customers to sign on again for another 12 months? Imagine a world where your data could not only flag up customers who are about to disappear, but could also be used...

Your company makes fantastic products and gives an excellent service. Through years of building and reshaping you now command an impressive share of your home market and you are now looking to expand overseas to continue your growth. It should be simple. Your product is the...

Right now, marketing teams across the country are building customer profiles, analysing consumer journeys and attempting to build profiles in order to improve customer experience. We all know that groups like “millennials” or “time-poor mothers” are far too broad, but that doesn’t stop thousands of companies...

An Augustinian clergyman called John Mirk writing around 1450 was reputed to have first coined the phrase ‘children should be seen and not heard’. Having two children of my own, who are usually heard before seen, not sure this has much modern-day resonance. That said I...