ContactEngine founder Dr. Mark Smith and Principal Innovation Partner at BT Dr. Nicola Millard discuss 'The Joy of Proactive' in this webinar, originally broadcast as part of the NICE Digital CX Week. Answering questions such as: What does 'proactive communication' mean? How does proactive help the customer? When should and shouldn't it be used? What is the omnichannel challenge? and can a full stop really be considered passive aggressive? An insightful and enjoyable overview of proactive communications then, now and in the future.
