The Devil's in the Detail: Design Considerations for Wise Interventions
In the final article in our behavioural science crash course we detail the principle behind wise interventions. These are the pillars which support nudges for the public good. Read on to learn how to effectively design your nudges for success and the practical considerations to keep in mind to avoid failure.
The Gaps Between Acquisition and Onboarding: New Options
BLOGIn 2023, maintaining, let alone growing, the customer-base means that closing the gap between acquisition and actual onboarding is more important as an organisational core competency than ever before. That ‘leaky bucket’ needs fixing.
Financial Services, Technology and Consumer Duty in the Cost-of-Living Crisis
BLOGIn 2023, the primary job for Technology in FS is enabling the firm to meet the requirements of the new Consumer Duty. Is your FS firm ready?
Insurance Renewals in 2023
BLOGIf you’re in Insurance in the UK, you already know that 2023 is going to be hard (to say the least) on your renewal rates. Here, we share insights from our recent discussions with leaders in the field, and how to tackle the problem.
Maintaining and growing trust with AI comms
BLOGWe are at the stage where AI is human-like enough to assist with elements of customer service and problem solving. For businesses that are investing in their AI capabilities, they need to make sure that everything they are doing is increasing the trust their customers have for them.
How to use AI as a butler, not a stalker
BLOGA step-by-step guide that brands can use to get their customers used to being spoken to by AI and ensure their services remain trusted as they hand over responsibilities from humans to machines.
Collections: The Case for Collection Treatment Automation with Proactive Conversational AI
This paper explores the collections industry's changing landscape and presents a proven solution for first party collections teams to recover outstanding consumer debt more efficiently whilst delivering better outcomes for consumers.
WHITEPAPER
Sustainable AI: A Brief Inquiry
BLOGAI Sustainability refers to the overall development, application and implementation of artificial intelligence to achieve globally established sustainable development goals (SDGs). It's a hot topic in AI and understanding and research can help you make prudent decisions in both running models and ensuring the models you use are run in a responsible way, both ecologically and socially. This article covers AI initiatives, development, innovation and how sustainability is an inherent consideration for each.
Are you thinking about sustainability in AI?
BLOGContactEngine is already carbon negative – but, following the noise around COP26, the threat of irreversible climate change provides a good reason to discuss sustainability in AI more generally.
How to invest sustainably in AI
BLOGThere are plenty of good moral reasons to invest in sustainable AI businesses but increasingly now there are good business reasons to do so as well. But how do you identify the companies that are genuinely making a difference?
Think Smarter Not Harder: Cognitive Load, Confirmation Bias and Mental Accounting
BLOGIn the third instalment of our behavioural science guide, we highlight the role of cognitive load in the customer journey, as well as discussing the theory behind confirmation bias and bad mental accounting. Read on to learn how managing system 2 correctly can improve your customer journey.
Decisions on Auto Pilot: System 1, Customers and your Business
BLOGIn part two of our five part series, Albert Evans continues his crash course in behavioural science. In this chapter, Albert discusses cognitive process and theory behind decision making, are you, or your customers, making decisions without even thinking? Read on to find out…
Behavioural Science 101: Influence Nudging and Choice Architecture
BLOGThis first of a five-part series, Albert Evans introduces a crash course in behavioural science, starting with the importance of influence. Read on to discover why you should care about influence and 'nudging', and what this means for your customer journey!
