Skip to content Go to Homepage
menu
Insights: Whitepaper
Inertia in the UK insurance market
by Euan Matthews
download

Inertia in the insurance market – has this long-standing tactic had its day? Mark Wilson, Aviva’s ex-CEO drew much attention to this practice with his comments about the broken personal insurance market, but in reality it was already under scrutiny. This white paper examines the issues, and arrives at a thought-provoking conclusion for the post-inertia insurance market.

Content

  • Introduction
  • The loyalty penalty
  • The symptom, or the cause
  • Resolving unconscious inertia
  • Loyalty
  • Conclusion

Get the whitepaper

Thank you If your download does not start automatically please click here
ContactEngine ranks in Financial Times 1000 Europe Building an effective churn reduction strategy

Content

  • Introduction
  • The loyalty penalty
  • The symptom, or the cause
  • Resolving unconscious inertia
  • Loyalty
  • Conclusion

Related insights

BL171 Insights 1440X864

Supporting vulnerable insurance customers: How AI can help

BLOG
READ 2 min
BL170 Insights 1440X864

How AI can help your customers get the most out of their pension

BLOG
READ 5 min
Insights Page

Why insurers must do better on claims

BLOG
READ 5 min
Icon Book Demo

Isn’t it time you stop assuming? Book a demonstration with us

Thank you, we will be in touch shortly!
loader

Error Submitting Form

Back to top