Inertia in the UK insurance market
Inertia in the UK insurance market
Inertia in the insurance market – has this long-standing tactic had its day? Mark Wilson, Aviva’s ex-CEO drew much attention to this practice with his comments about the broken personal insurance market, but in reality it was already under scrutiny. This white paper examines the issues, and arrives at a thought-provoking conclusion for the post-inertia insurance market.
Content
- Introduction
- The loyalty penalty
- The symptom, or the cause
- Resolving unconscious inertia
- Loyalty
- Conclusion
Solutions in your sector
Improving customer and agent experience through automation of onboarding, in-life customer care and loss prevention
Managing and improving customer conversations across complex networks of manufacturers, dealers and customers
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