Building a proactive retention strategy

Building a Proactive Retention Strategy explains how telcos can use data-driven approaches to increase the efficacy of churn reduction strategies. The paper discusses the most effective retention offers for customers likely to churn, with a particular focus on when to be proactive.

ContactEngine works with many of the largest telcos in the World. Research and development lies at the core of our product, and we are happy to share our thoughts based on this experience.