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Verizon

  Telecommunications in the US

Verizon overall Effort Score: 59 Verizon vs 59 Verizon last quarter
Sector Effort Score benchmark: 51 Verizon vs 51 Verizon last quarter

Verizon is joint 2nd this quarter alongside AT&T in the US Telecommunications rankings, as its Overall Customer Effort Score of 59, just one point behind top spot.

To get top spot, Verizon should focus on improving three key areas: Knowledge and Expertise, Speed of Resolving the Problem and Valuing the Customer, both of which declined -1 point this quarter.

Diving more deeply into areas for improvement under its Valuing the Customer pillar, fewer customers said they were ‘very satisfied’ with the outcome of their communication or contact from the telecommunication company.

On a more positive note, 46% of its customers rated how easy it was to find the information they wanted on its website/app, ranking it ‘excellent’, which was a 3% increase on last quarter.

Its Knowledge and Expertise score is now 59, and the company should look to improve how well its customer service agent understands its customers' problem or question, which experienced a 2% drop in those rate it as ‘excellent’.

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Customer Effort in detail

Style of Communication 66 vs 66 last quarter

51% say the politeness of their customer service agents is 'excellent'

52% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 59 vs 60 last quarter

48% rate the expertise of the customer service agent as 'excellent'

43% say the way details were clearly explained to them was 'excellent'

45% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 58 vs 59 last quarter

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

43% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

Speed Solving the Problem 53 vs 54 last quarter

39% rate how they were not left on-hold or in a call queuing system for a long time as 'excellent'

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

43% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.