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Vodafone (AU)

  Telecommunications in Australia

Vodafone overall Effort Score: 53 Vodafone (AU) vs 53 Vodafone (AU) last quarter
Sector Effort Score benchmark: 45 Vodafone (AU) vs 46 Vodafone (AU) last quarter

The Australian arm of Vodafone has kept its Overall Effort Score of 53, while three out of the four pillars increased by +1 points.

Its Valuing the Customer score jumped +1 to 55 after an increase in customers rating it as ‘good’ for how they made them feel valued/important as a customer, going from 37% to 39% this wave.

Speed of Resolving the Problem increased by +1 point, after 6% more of its customers rated ‘excellent’ on how quickly they were able to achieve what they set out to do, or resolve their issue.

Outside of this pillar’s ranking, it’s likely this increased after Vodafone Australia experienced an outage in April, meaning many Australians were unable to make calls, and agents were on hand to help resolve the problem as much as they could.

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Customer Effort in detail

Style of Communication 58 vs 58 last quarter

43% say the politeness of their customer service agents is 'excellent'

41% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 54 vs 53 last quarter

39% rate the expertise of the customer service agent as 'excellent'

40% say the way details were clearly explained to them was 'good'

41% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 55 vs 54 last quarter

39% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

39% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 49 vs 48 last quarter

37% rate how easy it was to find the information they wanted on the website/app as 'good'

39% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

42% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.