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White Paper: Building a Proactive Retention Strategy
White Paper:

Building a Proactive Retention Strategy

Earlier this year, ContactEngine published a white paper on the importance of using data-driven approaches to increase the efficacy of churn reduction strategies in telcos. That paper discussed how telcos can identify customers likely to churn, but did not discuss the retention offer itself. This new white paper presents that discussion, with a particular focus on proactivity.

Contents:

  • Introduction 
  • The four levers of retention 
  • The reactive retention approach
  • The proactive approach
  • Inadvertent discrimination 
  • Conclusion 





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