churn Tag

Every year, just before my mind wanders to which taverna I’ll frequent, or I admonish myself for the bottle of raki I’ve yet to consume, I eagerly await the publication of OFCOM’s latest league table. Now, you might find this a strange preoccupation for someone who...

Losing customers is a challenge that every company in every industry faces, but telecommunications businesses have a particularly difficult job addressing it. This is because churn doesn’t present itself immediately. Customers are usually locked into 12-month contracts, which means bad service may push them away early...

What if your churn strategy could go one step further than simply getting your customers to sign on again for another 12 months? Imagine a world where your data could not only flag up customers who are about to disappear, but could also be used...