Building a Proactive Retention Strategy

Building a Proactive Retention Strategy

Building a Proactive Retention Strategy explains how telcos can use data-driven approaches to increase the efficacy of churn reduction strategies. The paper discusses the most effective retention offers for customers likely to churn, with a particular focus on when to be proactive.

Contents of Building a Proactive Retention Strategy:

  • Introduction
  • The four levers of retention
  • The reactive retention approach
  • The proactive approach
  • Inadvertent discrimination
  • Conclusion

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Euan Matthews
euan.matthews@contactengine.com

Director of Innovation